Our Soft-Side Cooler Bags leave the competition in the cold. Featuring a high capacity liner, you can easily fit 48 canned beverages, or 36 cans, plus two 10 lb. bags of ice. To help you lug all of those cans, we have also incorporated a rugged shoulder strap with quick-release clips. Our new high-capacity front pocket provides ample storage for utensils and other gear, while our premium high-density foam provides excellent ice retention. When not in use, our Soft-Side Coolers can be collapsed for easier storage.